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2012 CMA Award Winners, And The Winners Are…

Submitted by on December 3, 2012 – 11:00 am

 2012 CMA Award Winners, And The Winners Are...After a year of creative campaigns, the Canadian Marketing Association (CMA) invited advertisers, marketers and public relations professionals from across Canada to take part in the 2012 CMA Awards. Below are the winners for 2012:

Marketer of the Year

Robert Deluce, President & CEO, Porter Airlines

Best of the Best
Company: The Hospital for Sick Children
Campaign: Pain Squad
Agency: Cundari
Credits: Digital Strategy & Design: Mike Orr, Stuart Thom | Programmers: Patrick Lee, Jin Kim, Ali Asim | Chief Creative Officer: Brent Choi | Associate Creative Director, Copywriter: Cory Eisentraut | Associate Creative Director, Art Director: Mike Sipley | Production: Carol-Ann Granatstein, Cherie O’Connor | Digital Designer: Stuart Thom | Directors of Photography: Rob Dutchin, Kawal Singh | Sound Design: Ed Zych | Chief Technology Officer: Wayne Gomes

Advertising

Automotive
Gold

Company: BMW Canada
Campaign: 1M Launch
Agency: Cundari
Credits: Chief Creative Officer: Brent Choi | Associate Creative Director, Art Director: Raul Garcia | Associate Creative Director, Copywriter: Brian Murray Copywriter, Art Director: Alex Manahan, Andrew Bernardi | Account & Project Team: Daryn Sutherland, Ranjan Gill, Cecily Lo | BMW Brand Team: Kevin Marcotte, Marc Belcourt, Jonathan Thompson

Silver
Company: Volkswagen
Campaign: Beetle AR
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Directors: Liam Johnstone, Damian Simev | Agency Producers: Andrea Hull, Sam Benson | Account Director: Nicole Milette | Brand Manager, Volkswagen: Lynne Piette | App Developer: Bully! Entertainment

Bronze
Company: Volkswagen
Campaign: Drive Until
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Directors: Christina Yu, Damian Simev | Agency Producers: David Isaac, Anna Tricinci | Account Director: Caroline Kilgour | Account Supervisor: Sonia Ruckemann | Production Company: Untitled Films | Executive Producer: Lexy Kavluk | Director: Jean-Michel Ravon | Director of Photography: John Houtman

Business Products & Services
Gold
Company: john st.
Campaign: Catvertising
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Copywriter: Kurt Mills | Art Director: Kyle Lamb | Account Manager: Madison Papple | Agency Producer: Dale Giffen

Silver
Company: Cogeco Data Services
Campaign: We Speak I.T.
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Matt Hassell | Creative Group Head: Alex Furrer | Copywriter: Phil Coulter | Art Director: Ali Asfour | Senior Partner: Zemina Moosa | Senior Account Executive: Jacqueline Vale

Bronze
Company: National Advertising Awards
Campaign: Don’t Be a Slash Hunter. Get to Cannes this year. Legitimately.
Agency: Y&R Toronto
Credits: Creative Director: Isreal Diaz | ACD, Copywriter: Jennifer Rossini | Art Director, Illustrator: Natee Likitsuwankool | Account Executive: Samantha Porter | Producers: Nicole Andrisevic, Christine Tsao | Director of Digital Production: David Chant | Director of Creative Technology: Rob Gee | Creative Curator: Alexis Victor | Animation: Crush Inc. | Music and Sound: Pirate

Consumer Products – Food & Beverage
Gold
Company: Wrigley Canada
Campaign: Skittles Touch the Rainbow
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Chris Joakim | Art Director: Mike Donaghey | Agency Producer: Jennifer Morrison | Account Team: Chitty Krishnappa, Bhreagh Rathbun | Director: Jeff Low

Silver
Company: Kraft Canada
Campaign: Make Your Face a Maynards
Agency: The Hive
Credits: Chief Creative Officer: Simon Creet | Associate Creative Director: Brad Van Schaik | Associate Creative Director: Klint Davies | Group Account Director: Michelle Prowse | Account Director: Daniel Langer-Hack | Account Supervisor: Lauren Zigelstein

Bronze
Company: CARA Operations Limited
Campaign: Swiss Chalet – The Rotisserie Channel
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writers: Kurt Hagan, Frank Macera, Johnny Pavacic | Art Direction: Doug Bromah, Alic Blastorah, Jonathan Guy, Sungho So | Account Team: Brent Rivard, Michael McGee, Jordan Lane | Agency Producer: Tracey Azzopardi, Nicole Poon | Director: Craig Brownrigg
Consumer Products – General

Gold
Company: o.b. Tampons
Campaign: A Personal Apology (Just For You)
Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Account Lead: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Agency Producer: Liz Walker | Account Director: Amanda Gaspard

Silver
Company: Unilever Canada Inc.
Campaign: Made For Men
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officers: Matt Hassell, Ian MacKellar | Associate Creative Director: Greg Shortall | Art Director: Stefan D’Aversa | Copywriters: Noah Feferman, Phil Coulter | Account Managers: Rachel Connell, Ken Kircaliogli, Nigel Fick | Executive Director, Social Media: Terri McBay

Bronze
Company: BC Hydro
Campaign: Power Smart
Agency: DDB Canada / Vancouver
Credits: Creative Directors: Dean Lee, Cosmo Campbell | Copywriters: Neil Shapiro, Katie Ainsworth | Art Directors: John Larigakis, Lisa Chen-Wing, Sheldon Hui | Account Managers: Karen Martin, Amanda Waye | Producers: Sue Bell, Courtney Smith, Zara Thomas, Alisen Salusbury | Technology Lead: Justin MacLeod

Consumer Services
Silver
Company: Canadian Tourism Commission
Campaign: Keep Exploring
Agency: DDB Canada / Vancouver
Credits: Creative Directors: Cosmo Campbell, Josh Fehr Copywriters: Geoff Vreeken, Kevin Rathgeber, Jon Mandell, Jessica Schnurr | Art Director: Murray Falconer, Brandon Thomas, Mark Mizgala | Account Managers: Michelle Kitchen, Geoff Wilton, Dana Rudelier, Bryce Sparks, Sara Caissie, Stephen Young | Producer: Kimberly Billan, Gayle Robson, Jenn Dunbar, Sue Bell, Daniella Sorrentino | Client: Greg Klassen

Financial
Gold
Company: Scotiabank
Campaign: You’re richer than you think
Agency: Bensimon Byrne
Credits: SVP, Canadian Marketing, Scotiabank: Duncan Hannay | VP Marketing, Personal Banking, Scotiabank: Jeff Marshall | Director & Head, Brand Management & Creative Development, Scotiabank: Carolyn Saunders | Creative Director, Bensimon Byrne: Joseph Bonnici | Associate Creative Director, Bensimon Byrne: Hayes Steinberg | Associate Creative Director, Bensimon Byrne: Chris Harrison

Silver
Company: ING DIRECT
Campaign: Brand Relaunch
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Associate Creative Director, Writer: Chris Hirsch | Associate Creative Director, Art Director: Nellie Kim | Agency Producer: Nicole Andrisevic | Group Account Director: Heather Crawley

Bronze
Company: TD Bank
Campaign: TD Forests
Agency: Twist Image / DraftFCB / Starcom
Credits:
VP, Global Brand & Advertising, TD Bank Financial Group: Dianne Smith-Sanderson | Executive Creative Director: Virginia Magaletta | Writer: Sarah Rutherford | Account Director: Adrienne Holthaus | Senior Writer: Jeff MacGregor | Associate Creative Director: Mark Holden
NFP/Fundraising/Public Service

Gold
Company: Canadian Paralympic Committee
Campaign: Unstoppable
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Peter Ignazi, Carlos Moreno | VP, Associate Creative Director, Writer: Michael Clowater, Craig McIntosh | VP, Associate Creative Director, Art Director: Linda Carte | Account Team: Lori Davison, Rebecca Flaman | Agency Producer: Terry Kavanagh | Director: Mark Zibert

Silver
Company: David Cornfield Melanoma Fund (DCMF)
Campaign: Dear 16 Year Old Me
Campaign: Evidently
Credits: Executive Creative Director: Daniel Zeff | Creative Director: Marisa Caple | Writer: Marisa Caple | Executive Producer: Alex McDonnell | Director: Boris Mojsovski | Editor: Frank Guidoccio

Bronze

Company: Toronto Crime Stoppers

Campaign: Anonymous
Agency: DDB Toronto
Credits: Co-Creative Directors: Todd Mackie, Denise Rossetto | Associate Creative Directors: David Ross, Paul Wallace | Art Director: Yusong Zhang | Copywriter: Daniel Bonder | Account Managers: Carly Sutherland, Reshma Lalany

Retail
Gold
Company: IKEA
Campaign: Long Live the Home
Agency: Leo Burnett, Toronto
Credits: Creative Directors: Judy John, Lisa Greenberg | Group Creative Directors: David Federico, Morgan Kurchak | Digital Associate Creative Director, Art Director: Ian Kay | Copywriter: Morgan Kurchak, Stephen Stahl, Marcus Sagar, Matthew Williamson, Andrew Caie, Marty Hoefkes, Len Preskow | Art Directors: David Federico, Mike Cook, Noreel Asuro, Monique Kelley, Noel Fenn, Mike Morelli, Sean Perkins, Trevor Bell, Ian Kay | Producers: Franca Piacente, Melanie Palmer, Anne Peck, David Eades

Silver
Company: Type Books
Campaign: The Joy of Books
Agency: Lowe Roche
Credits: Creative Director, Cinematograher, Editor: Sean Ohlenkamp | Audio Production: Tom Westin | Audio Production: Grayson Matthews

Bronze
Company: Subway Ontario
Campaign: Sub of the Day
Agency: Cundari
Credits: Account Director: Melissa Gallagher | Associate Creative Director, Copywriter: Brian Murray | Associate Creative Director, Art Director: Raul Garcia | Chief Creative Officer: Brent Choi | Producer: Cherie O’Connor | Engineer: Ed Zych
Community Engagement

Automotive
Gold
Company: Volkswagen
Campaign: Art Heist
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writer: David Barber | Art Director: Joel Pylypiw | Agency Producer: Andrea Hull | Account Supervisor: Sonia Ruckemann | Brand Manager, Volkswagen: Lynne Piette | Account Coordinator: Lance Kowlessar

Silver
Company: BMW Canada
Campaign: 1M Launch
Agency: Cundari
Credits: Chief Creative Officer: Brent Choi | Associate Creative Director, Art Director: Raul Garcia | Associate Creative Director, Copywriter: Brian Murray | Account Team: Daryn Sutherland, Ranjan Gill | Project Management: Cecily Lo | BMW Brand Team: Kevin Marcotte, Marc Belcourt, Jonathan Thompson

Bronze
Company: Volkswagen
Campaign:: Drive Until
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Directors: Christina Yu, Damian Simev | Agency Producers: David Isaac, Anna Tricinci | Account Director: Caroline Kilgour | Account Supervisor: Sonia Ruckemann | Production Company: Untitled Films | Executive Producer: Lexy Kavluk | Director: Jean-Michel Ravon | Director of Photography: John Houtman
Consumer Products – Food & Beverage

Gold
Company: Labatt Breweries of Canada
Campaign: Budweiser – Flash Fans
Agency: Anomaly
Credits: Vice-President of Marketing, Labatt Breweries of Canada: Jorn Socquet | Marketing Director, Budweiser Canada: Kyle Norrington | Marketing Manager, Budweiser Canada: Ben Seaton | Manager, Corporate Communications: Briar Wells | Creative: Jessical Ghersi | Creative: Grant Mason

Silver
Company: CARA Operations Limited
Campaign: Swiss Chalet – The Rotisserie Channel
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writers: Kurt Hagan, Frank Macera, Johnny Pavacic | Art Direction: Doug Bromah, Alice Blastorah, Jonathan Guy, Sungho So | Account Team: Brent Rivard, Michael McGee, Jordan Lane | Agency Producer: Tracey Azzopardi, Nicole Poon | Director: Craig Brownrigg

Bronze
Company: Frito Lay Canada
Campaign: The End
Agency: BBDO Toronto / Proximity Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Ryan Spelliscy | Art Director, Designer: Karen Larmour, Nick Bujnak | Creative Technologists: Jeff Vermeersch, Darrin Patey | Agency Producer: Terry Kavanagh | Account Team: Tim Welsh, Stephanie Page, Kara Gilling
Consumer Products – General

Gold
Company: Gillette, a Divison of Proctor & Gamble
Campaign: Wear It Like Wes
Agency: Proximity Canada
Credits: SVP, Executive Creative Director: John Gagné | Creative Director : Joshua Stein | Junior Designer: Eric Cicero | Senior Copywriter: Lins Ricon | Senior Art Director: Graham Ameron | Account Supervisor: Aaron Howell

Silver
Company: Unilever Canada Inc.
Campaign: Made For Men
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officers: Matt Hassell, Ian MacKellar | Associate Creative Director: Greg Shortall | Art Director: Stefan D’Aversa | Copywriters: Noah Feferman, Phil Coulter | Account Managers: Rachel Connell, Ken Kircaliogli, Nigel Fick | Executive Director, Social Media: Terri McBay

Bronze
Company: o.b. Tampons
Campaign: A Personal Apology (Just For You)
Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Account Lead: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Agency Producer: Liz Walker | Account Director: Amanda Gaspard
Consumer Services

Gold
Company: Newfoundland and Labrador Tourism
Campaign: 48 Half Hours
Agency: Target
Credits: Director of Marketing, Newfoundland and Labrador Tourism: Carmela Murphy | Manager of Advertising and Communications, Newfoundland and Labrador Tourism: Andrea Peddle | Advertising Officer, Newfoundland and Labrador Tourism: Denise Seach | Creative Director, Target: Tom Murphy | Senior Writer, Target: Terri Roberts | Digital Lead, Target: Matt Tucker
Silver
Company: Fido Solutions
Campaign: Fido Casting Call
Agency: DentsuBos
Credits: Interactive Strategic Planner: Jean-François Deschamps | Vice-President Client Services: François Mailloux | Group Account Director: Katherine Ruiz | Senior Director: Steven Sarfin | National Communications Director: Guy Bourgois | Advertising Chief : Miguel Cabral | Interactive Director: Laurent-Thomas Gobeil | Marketing Program: Angie Camara

Bronze
Company: WIND Mobile
Campaign: Best Conversation Ever
Agency: Narrative PR
Credits: Managing Director, Narrative PR: Amanda Alvaro | Director of Public Relations & Lead Creative Strategist, Narrative PR: Lindsay Mattick Davidson | Account Manager, Narrative PR: Shelley Thomas | Account Director, Bensimon Byrne: Sasha Von Nickisch-Rosenegk | Strategist, Bensimon Byrne: Amanda Buchanan

Financial
Gold
Company: TD Bank
Campaign: TD Back to School
Agency: Diamond Marketing
Credits: Associate Manager, Digital Marketing: Joti Dhesi | Account Director: Ravi Sidhu | Account Manager: Cory Visser | VP Accounts: Josh Diamond | Art Director: Darryl Graham

Silver
Company: Scotiabank
Campaign: You’re richer than you think
Agency: Bensimon Byrne
Credits: SVP, Canadian Marketing, Scotiabank: Duncan Hannay | VP, Marketing, Personal Banking, Scotiabank: Jeff Marshall | Director & Head, Brand Management & Creative Development, Scotiabank: Carolyn Saunders | Creative Director, Bensimon Byrne: Joseph Bonnici | Managing Director, Narrative: Amanda Alvaro | Director Public Relations, Narrative: Lindsay Mattick

Bronze
Company: Sun Life Financial
Campaign: BrighterLife.ca: Sharing Ideas about Money Health and Family
Agency: High Road Communications
Credits: AVP, Digital Communications, Sun Life Financial: Darin Diehl | Editor, BrighterLife.ca, Sun Life Financial: Brenda Spiering | Vice-President, Digital Strategy, Sun Life Financial: Bill McCollam | SVP, Senior Partner & Managing Director, High Road Communications: Katherine Fletcher | Vice-President: Adrienne Connell Vice-President: Brandy Fleming
NFP/Fundraising/Public Service

Gold
Company: Heart and Stroke Foundation of Canada
Campaign: Make Death Wait
Agency: Lowe Roche
Credits: Creative Director: Geoffrey Roche | Creative Director, Art Director: Steph Mackie | Creative Director, Copywriter: Mark Biernacki | Account Lead: Dave Carey | Account Manager: Amanda Gaspard | Agency Producer: Beth MacKinnon

Silver
Company: WWF Canada
Campaign: Sweater Day Granny Call Centre
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Copywriter: Kurt Mills | Art Director: Kyle Lamb | Agency Producer: Mavis Huntley | Account Director: Melissa Tobenstein

Bronze
Company: TAXI
Campaign: Pothole Season
Agency: TAXI
Credits: Advertising Campaign Executive Creative Director: Dominique Trudeau | Creative Director: Jean-Francois Houle | Art Direction: Frédéric Roux | Copywriters: Martin Charron, Jean-Francois DaSylva-LaRue | Project Manager: Nada Debay | Agency Producers: Maxime Boivin, Jacques Latreille | Photography: Alain Desjean | Retouching: Visual Box | Mac Artist: Patrick Saunders | Print Producer: Hélène Joannette | Coordinator: Anne Gouin | Media: Média Experts | Video and Sound Editing: Minh Tran and Studio La Majeure | Social Media: Rock&Social | Public Relations: Morin Relations Publiques | Stunt: ALT | Mobile App and Website | Conception: TAXI | Production: QuatreCentQuatre et The Barn & Co

Retail
Gold
Company: HBC Canada
Campaign: Zellers Festive Finale
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Copywriter: Keri Zierler | Art Director: Hannah Smit | Agency Producer: Cas Binnington | Group Account Director: Heather Crawley

Silver
Company: Best Buy
Campaign: Pass the Present
Agency: DDB Canada / Tribal Vancouver
Credits: Creative Director: Josh Fehr | Copywriter: Jon Mandell | Art Director: Shawn McCann | Digital Strategists: BJ Vicks, Dan De Sosa | Producer: Zerlina Chan | Developer: Justin MacLeod

Bronze
Company: FGL Sports Ltd. (Sport Chek)
Campaign: Edmonton to Calgary: 300 km to Gold
Agency: North Strategic
Credits: Senior Manager, Marketing Innovation, FGL Sports Ltd.: Erika DeHaas | Account Coordinator, North Strategic: Martha Heeney
Customer Management

Automotive
Silver
Company: Audi Canada
Campaign: A6 Launch
Agency: BIMM Direct and Digital
Credits: VP Chief Creative Officer: Roehl Sanchez | Art Director: Debi De Santis | Copywriter: Chris Eaton | Account Executive: Prashanna Nadpurajah | Production Manager: Scott Keeling | Senior Account Supervisor: Jon Chiriboga

Bronze
Company: Nissan Canada Inc.
Campaign: “Keep Summer Rolling” Service Sweepstakes
Agency: The Marketing Store
Credits: Art Director: Anne Onn | Copywriter: Adrienne Jackson | Senior Production Manager: Ryan Lapidus | Account Supervisor: Stephanie Barbieri | Project Manager: Michelle Ferriman | Senior Manager, Studio Operations: Nando Gabriele
Business Products & Services

Gold
Company: Microsoft Canada
Campaign: Developer Movement
Agency: Wunderman
Credits: Associate Creative Director: Allen Kwong | Creative Group Head & Art Director: Dan Westgate | Writer: Greg Smart | Senior Manager, Marketing Analytics: Devi Soondarsingh | Senior Project Manager: Arthur Jastrzembski | Account Supervisor: Laura Gulia | Account Supervisor: Andrew Potts | Digital Media Supervisor: Scott Glitz | Sales Solutions Executive, Microsoft Canada: Eyal Zilnik | Integrated Marketing Communications Manager, Microsoft Canada: Michelle Agudera | Marketing Communications, Microsoft Canada: Kate Bergsma | Technical Audience Marketing Manager, Microsoft Canada: Mandy Kaur

Bronze
Company: Monster
Campaign: Remote DM
Agency: Proximity Canada
Credits: SVP, Creative Director: Scott Pinkney | Associate Creative Director: Rene Rouleau | Senior Art Director: Niki Snjaric | Senior Copywriter: Meaghan Vigar | Account Director: Nirmala Bahall | Senior Print Production Manager: Ellie Lee
Consumer Products – Food & Beverage

Gold
Company: James Ready
Campaign: Spelling Bee Lottery
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John Creative Directors: Judy John, Lisa Greenberg | Group Creative Directors: Anthony Chelvanathan, Steve Persico | Copywriter, Illustrator, Director: Steve Persico | Art Director, Director, Illustrator: Anthony Chelvanathan | Producer : Franca Piacente, Gladys Bachand, Kim Burchiel

Bronze
Company: McDonald’s Canada
Campaign: McCafe Specialty Coffee Launch
Agency: Cossette
Credits: SVP, Chief Marketing Officer: Joel Yashinsky | National Marketing Director: Hope Bagozzi | National Advertising Manager: Guylaine Hudon | Co-Chief Creative Officer: David Daga | Associate Creative Directors: Mario Cesareo, Pete McLeod | Brand Group Director: Carolyn Scharf | Brand Supervisor: Megan Van Vugt
Consumer Products – General

Gold
Company: o.b. Tampons
Campaign: A Personal Apology (Just For You)
Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Account Lead: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Agency Producer: Liz Walker | Account Director: Amanda Gaspard

Silver
Company: Procter & Gamble – Cheer
Campaign: Dig It! Get It!
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Heather Chambers, Lisa Greenberg | Group Creative Directors: Kelly Zettel, Sam Cerullo | Copywriters: Steve Persico, Kelly Zettel, Jennifer Smith | VP Head of Broadcast, Executive Producer: Franca Piacente | Art Directors: Anthony Chelvanathan, Sam Cerullo, Mark Nilsen, Sean Perkins, Eugene Bak

Bronze
Company: Research In Motion Inc.
Campaign: RIM “Why BlackBerry” & “Trade-up”
Agency: Proximity Canada
Credits: Creative Direction: Scott Pinkney, Trent Thompson | Art Direction: Rebecca Dunnet, Erik Wiwchar | Copywriting: Carolina Gomez de la Torre, Heather Kinoshita | Account Management: Andrea Cook, Allison Hill, Maureen Kenny, Andrea Barrett, Dave Passmore, Amy Brash | Project Management: Linda Couto | RIM Clients: Lisa Snider, Ronalda Koster, Shannon Van Rassel
Consumer Services

Gold
Company: Boston Pizza
Campaign: The Joy of Finger Cooking
Agency: TAXI Toronto
Credits: Executive Creative Director: Darren Clarke | Associate Creative Director: Niall Kelly | Associate Creative Director, Digital: Dave Luxton | Designer & Illustrator: Brooke Hennessy | Group Account Director: Edith Rosa | Account Manager: Tamara Gervais
Silver
Company: Edward Pond
Campaign: Edward Pond’s Creative Chef
Agency: TAXI 2
Credits: Creative Director, Design N.A.: Dave Watson | Designer, Typographer, Illustrator: Tyler Adam Smith | Designer: Kammy Singh | Writers: Jacob Greer, Mike Blackmore | Mac Artist: Dave Kinsella | Print Producer: Tara Greguric
Bronze
Company: Rogers Communications
Campaign: Rogers Home Phone DRTV
Agency:Rosetta
Credits: SVP, Brands and Marketing Communications: Shelagh Stoneham | Director, Direct Acquisition: Alisa MacKay | Creative Director: Mike McGovern | Associate Creative Director: Curtis Wolowich | Senior Writer: Ben Benchitrit | Studio Manager: Danny Adda

Financial
Gold
Company: Royal Bank of Canada
Campaign: RBC Got It
Agency: MacLaren McCann
Credits: Creative Director: Mike Halminen | Group Creative Director: Chris Seguin | Art Directors: Steven Davenport, Chris Paleczny | Copywriters: Jason Levine, Chris Seguin | Account Directors: Mary Ruf, Jaime Gomez | RBC Marketing: Tracy Hackett, Kellie Bellmore, Grace Chan | Producers: Lisa Smiley, Sandy Cole, Glenn Graham

Silver
Company: Scotiabank
Campaign: SCENE 3D
Agency: RAPP Canada
Credits: Senior Manager, Direct Marketing, Scotiabank: Teresa Papaleo | Director, Direct Marketing, Scotiabank: Chris Bhang | Manager, Direct Marketing, Scotiabank: Leanne MacDonald | Copywriter, RAPP Canada: Dana Kingstone | Art Director, RAPP Canada: Jake Ritter | Account Supervisor, RAPP Canada: Cathy Jarochowski | Senior Manager, SCENE Scotiabank: Ava Irani | Director, SCENE Scotiabank: Gregg Friday | Manager, SCENE Scotiabank: Erin Smith | Manager, Direct Marketing, Scotiabank: Karen Norell | Director, Debt Payment Innovation & Scotia Card Services, Scotiabank: Dave Metcalfe | Product Manager, Scotia Card Services, Scotiabank: Rita Hunter | Senior Manager, Scotia Card Services, Scotiabank: Milai Santos | Creative Director, RAPP Canada: Barb Williams | Senior Account Executive, RAPP Canada: Katie Burke

Bronze
Company: Scotiabank
Campaign: Mobile Banking
Agency: RAPP Canada
Credits: Senior Manager, Direct Marketing, Scotiabank: Teresa Papaleo | Manager, Direct Marketing, Scotiabank: Fiona Tan | Director, Direct Marketing, Scotiabank: Chris Bhang | Art Director, RAPP Canada: Loretta Lau | Copywriter, RAPP Canada: Jordana Rapuch | Account Supervisor, RAPP Canada: Cathy Jarochowski | Director, Self Service Sales & Channel Optimization, Scotiabank: Adam Swinemar | Manager, Channel Marketing, Scotiabank: Angela Coddett | Creative Director, RAPP Canada: Barb Williams | Senior Account Executive, RAPP Canada: Katie Burke
NFP/Fundraising/Public Service

Gold
Company: The Hospital for Sick Children
Campaign: Pain Squad
Agency: Cundari
Credits: Digital Strategy & Design: Mike Orr, Stuart Thom | Programmers: Patrick Lee, Jin Kim, Ali Asim | Chief Creative Officer: Brent Choi | Associate Creative Director, Copywriter: Cory Eisentraut | Associate Creative Director, Art Director: Mike Sipley | Production: Carol-Ann Granatstein, Cherie O’Connor | Digital Designer: Stuart Thom | Directors of Photography: Rob Dutchin, Kawal Singh | Sound Design: Ed Zych | Chief Technology Officer: Wayne Gomes

Bronze
Company: Stratford Shakespeare Festival
Campaign: Jesus Christ Superstar Promotional Sales Campaign
Agency: Aimia
Credits: Director of Marketing and Audience Development : Lisa Middleton | Associate Director of Marketing and Audience Development: Trudy Watson | Direct Marketing Manager: Paula Muncaster Walker | Graphic Designer: Lindsay Molenhuis | Graphic Design and Print Production Manager: Andy Foster | Promotions Managers:Carly Douglas, Maria Simonelli | Application Development Manager: James Walker | Web and Social Media Content Specialists: Marc Raffa | Web and Social Media Content Specialists: Jason Clarke

Retail
Gold
Company: o.b. Tampons
Campaign: A Personal Apology (Just For You)
Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Agency Producer: Liz Walker | Account Director: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Account Director: Amanda Gaspard | Digital Strategist: Leshanne Pretty

Bronze
Company: Canadian Tire Corporation
Campaign: ‘Money’ Advantage Launch
Agency: Havas Discovery
Credits: Manager, Customer Programs, Canadian Tire Corporation: Marni Steele | Manager, Customer Programs, Canadian Tire Corporation: Tyronne Balthazaar | VP/Group Account Director, Havas Discovery: Lori Steiner | Managing Director, Loyalty, Havas Discovery: Chris Oliver | Creative, Havas Discovery: Dave Wright | Copywriter, Havas Discovery: Shelley Sutherland
Digital

Automotive
Gold
Company: BMW Canada
Campaign: 1M Launch
Agency: Cundari
Credits: Chief Creative Officer: Brent Choi | Associate Creative Director, Art Director: Raul Garcia | Associate Creative Director, Copywriter: Brian Murray | Account Team: Daryn Sutherland, Ranjan Gill | Project Management: Cecily Lo | BMW Brand Team: Kevin Marcotte, Marc Belcourt, Jonathan Thompson

Silver
Company: Volkswagen
Campaign: Drive Until
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Director: Christina Yu, Damian Simev | Agency Producers: David Isaac, Anna Tricinci | Account Director: Caroline Kilgour | Account Supervisor: Sonia Ruckemann | Production Company: Untitled Films | Executive Producer: Lexy Kavluk | Director: Jean-Michel Producer | Director of Photography: John Houtman

Bronze
Company: Mitsubishi Motor Sales of Canada Inc.
Campaign: Electriphobia
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Copywriter: Kurt Mills | Copywriter: Keri Zierler | Art Director: Kyle Lamb | Art Director: Hannah Smit
Business Products & Services

Gold
Company: FedEx Canada
Campaign: Dominoes
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Peter Ignazi, Carlos Moreno Writer: Chris Joakim | Art Director: Mike Donaghey | Agency Producer: Beatrice Bodogh | Director: Jeff Low | Account Team: Martina Ivask, Jaya Gothi

Silver
Company: OgilvyOne Worldwide
Campaign: Source Code
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Matt Hassell | Copywriter: Marc Levesque | Art Director: Mark Ovsey | Creative Developer: Sebastian Barrotta

Bronze
Company: Boston Scientific
Campaign: Progeny iPad App
Agency: Olson
Credits: Associate Solutions Architect: Eric Ranschau | Senior Account Executive: Britta Savik | Project Manager: Jessica Anderson | Designer: Chris Henslin | Senior Developer: Gordon Turner | Information Architect: Rachel Hanley | VP Technology, Mobile: Gordon Tam
Consumer Products – Food & Beverage

Gold
Company: Wrigley Canada
Campaign: Skittles Touch the Rainbow
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Chris Joakim | Art Director: Mike Donaghey | Agency Producer: Jennifer Morrison | Account Team: Chitty Krishnappa, Bhreagh Rathun | Director: Jeff Low

Silver
Company: Labatt Breweries of Canada
Campaign: Budweiser – Flash Fans
Agency: Anomaly
Credits: Vice-President of Marketing, Labatt Breweries of Canada: Jorn Socquet | Marketing Director, Budweiser Canada: Kyle Norrington | Marketing Manager, Budweiser Canada: Ben Seaton | Creative: Grant Mason | Creative: Jessica Ghersi | Manager, Marketing Communications, Labatt Breweries of Canada: Brian Tod

Bronze
Company: Frito Lay Canada
Campaign: The End
Agency: BBDO Toronto / Proximity Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Ryan Spelliscy | Art Director, Designer: Karen Larmour, Nick Bujnak | Creative Technologists: Jeff Vermeersch, Darrin Patey | Account Team: Tim Welsh, Stephanie Page, Kara Gilling | Agency Producer: Terry Kavanagh
Consumer Products – General

Gold
Company: o.b. Tampons
Campaign: A Personal Apology (Just For You)
Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Account Lead: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Agency Producer: Liz Walker | Account Director: Amanda Gaspard

Silver
Company: Procter & Gamble – Cheer
Campaign: Dig It! Get It!
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Heather Chambers, Lisa Greenberg | Group Creative Directors: Kelly Zettel, Sam Cerullo | Copywriters: Steve Persico, Kelly Zettel, Jennifer Smith | Art Directors: Anthony Chelvanathan, Sam Cerullo, Mark Nilsen, Sean Perkins, Eugene Bak | VP Head of Broadcast, Executive Producer: Franca Piacente

Bronze
Company: Unilever Canada Inc.
Campaign: Made For Men
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officers: Matt Hassell, Ian MacKellar | Associate Creative Director: Greg Shortall | Art Director: Stefan D’Aversa | Copywriters: Noah Feferman, Phil Coulter | Account Managers: Rachel Connell, Ken Kircaliogli, Nigel Fick | Executive Director, Social Media: Terri McBay
Consumer Services

Gold
Company: Canadian Tourism Commission Campaign: Keep Exploring Agency: DDB Canada / Vancouver
Credits: Creative Directors: Cosmo Campbell, Josh Fehr | Copywriters: Geoff Vreeken, Kevin Rathgeber, Jon Mandell, Jessica Schnurr | Art Directors: Murray Falconer, Brandon Thomas, Mark Mizgala | Account Managers: Michelle Kitchen, Geoff Wilton, Dana Rudelier, Sara Caissie, Stephen Young, Bryce Sparks | Producer: Kimberly Billan, Gayle Robson, Jenn Dunbar, Sue Bell, Daniella Sorrentino | Client: Greg Klassen

Silver
Company: Workopolis
Campaign: The Candidate
Agency: Zulu Alpha Kilo
Credits: Creative Directors: Zak Mroueh, Joseph Bonnici | Art Director: Sean Granann | Writer: George Ault | Account Team: Dic Dickerson, Laura Robinson, Jennifer Christen | Clients: Kelly Dixon, Jason Karsh, Jennifer Posnikoff | Agency Producer: Caroline Wrinch
Bronze
Company: LoyaltyOne
Campaign: AIR MILES App
Agency: Plastic Mobile
Credits: CEO, Plastic Mobile: Sep Seyedi | President, Plastic Mobile: Melody Adhami | Program Director, Plastic Mobile: Maggie Adhami | Technical Director: Ryan McDonald | Associate Director, Digital & New Media, LoyaltyOne: Erin Waldie

Financial
Gold
Company: TD Canada Trust
Campaign: Pump It Up 3
Agency: Twist Image
Credits: VP, Direct & Marketing Services, TD Bank Financial Group: Heather Sutton | Technology Developer: Adrien Montpellier | Senior Writer: Jeff MacGregor | Art Director: Corey Litvak | Executive Creative Director: Virginia Magaletta | Account Supervisor: Jeff Burton

Silver
Company: TD Bank
Campaign: TD Forests
Agency: Twist Image
Credits: VP, Global Brand & Advertising, TD Bank Financial Group: Dianne Smith-Sanderson | Executive Creative Director: Virginia Magaletta | Senior Writer: Jeff MacGregor | Associate Creative Director: Mark Holden | Account Director: Adrienne Holthaus | Technology Director: Adrien Montpellier

Bronze
Company: Scotiabank
Campaign: You’re richer than you think
Agency: Mighty Digital
Credits: SVP, Canadian Marketing, Scotiabank: Duncan Hannay | VP Marketing, Personal Banking, Scotiabank: Jeff Marshall | Director & Head, Brand Management & Creative Development, Scotiabank: Carolyn Saunders | Creative Director, Bensimon Byrne: Joseph Bonnici | Associate Creative Director, Bensimon Byrne: Hayes Steinberg | Associate Creative Director, Bensimon Byrne: Chris Harrison
NFP/Fundraising/Public Service

Gold
Company: TAXI
Campaign: Pothole Season
Agency: TAXI
Credits: Advertising Campaign Executive Creative Director: Dominique Trudeau | Creative Director: Jean-Francois Houle | Art Direction: Frédéric Roux | Copywriters: Martin Charron, Jean-Francois DaSylva-LaRue | Project Manager: Nada Debay | Agency Producers: Maxime Boivin, Jacques Latreille | Photography: Alain Desjean | Retouching: Visual Box | Mac Artist: Patrick Saunders | Print Producer: Hélène Joannette | Coordinator: Anne Gouin | Media: Média Experts | Video and Sound Editing: Minh Tran and Studio La Majeure | Social Media: Rock&Social | Public Relations: Morin Relations Publiques | Stunt: ALT | Mobile App and Website | Conception: TAXI | Production: QuatreCentQuatre et The Barn&Co

Silver
Company: The Hospital for Sick Children
Campaign: Pain Squad
Agency: Cundari
Credits: Digital Strategy & Design: Mike Orr, Stuart Thom | Programmers: Patrick Lee, Jin Kim, Ali Asim | Chief Creative Officer: Brent Choi | Associate Creative Director, Copywriter: Cory Eisentraut | Associate Creative Director, Art Director: Mike Sipley | Production: Carol-Ann Granatstein, Cherie O’Connor | Directors of Photography: Rob Dutchin, Kawal Singh | Sound Design: Ed Zych | Chief Technology Officer: Wayne Gomes

Bronze
Company: Canadian Olympic Committee
Campaign: Give Your Everything
Agency: Proximity Canada
Credits: Creative Direction: John Gagné, Jon Webber, Dave Stevenson | Copywriting: Jonathan Weiss, Ed Malyon | Art Direction: Fernando Salvador, Andrew Mowbray, Stuart Thursby | Account Management & Planning: Ricky Jacobs, Allison Hill, Dave Passmore, David Jones | Project Management: Kristie Filippopoulos | COC Clients: Derek Kent, Rob Pashko

Retail
Gold
Company: Type Books
Campaign: The Joy of Books
Agency: Lowe Roche
Credits: Creative Director, Cinematographer, Editor: Sean Ohlenkamp | Audio Production: Tom Westin, Grayson Matthews

Silver
Company: Canadian Tire Corporation
Campaign: Christmas Spirit Tree
Agency: Tribal DDB, Toronto
Credits: Creative Director: LP Tremblay | Associate Creative Director: Mara Binudin | Technical Director: Joe Dee | Interactive Developer: Paul Sham | Senior Consultant, DDB Public Relations: Greg Vallentin | Business Unit Director: Kaezad Nallaseth

Bronze
Company: Sobeys
Campaign: Moodie Foodi
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg, Shirley Ward-Taggart | Associate Creative Director: Ian Kay | Copywriter: Jennifer Smith | Art Director: Mark Nilsen | Director, Creative Technology: Felix Wardene
Experiential and Innovative Media

Automotive
Silver
Company: Volkswagen
Campaign: Art Heist
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writer: David Barber | Art Director: Joel Pylypiw | Agency Producer: Andrea Hull | Account Supervisor: Sonia Ruckemann | Brand Manager, Volkswagen: Lynne Piette

Bronze
Company: Volkswagen
Campaign: Beetle AR
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Directors: Liam Johnstone, Damian Simev | Agency Producers: Andrea Hull, Sam Benson | Account Director: Nicole Milette | Brand Manager, Volkswagen: Lynne Piette | App Developer: Bully! Entertainment
Consumer Products – Food & Beverage

Gold
Company: CARA Operations Limited
Campaign: Swiss Chalet – The Rotisserie Channel
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writers: Kurt Hagan, Frank Macera, Johnny Pavacic | Art Direction: Doug Bromah, Alice Blastorah, Jonathan Guy, Sungho So | Account Team: Brent Rivard, Michael McGee, Jordan Lane | Agency Producers: Tracey Azzopardi, Nicole Poon | Director: Craig Brownrigg

Silver
Company: Wrigley Canada
Campaign: Skittles Touch the Rainbow
Agency: BBDO Canada
Credits: SVP, Executive Creative Directors: Carlos Moreno, Peter Ignazi | Writer: Chris Joakim | Art Director: Mike Donaghey | Agency Producer: Jennifer Morrison | Account Team: Chitty Krishnappa, Bhreagh Rathbun | Director: Jeff Low
Consumer Products – General
Gold
Company: Company: o.b. Tampons Campaign: A Personal Apology (Just For You) Agency: Lowe Roche
Credits: Creative Directors: Steph Mackie, Mark Biernacki | Art Director: JP Gravina | Copywriter: Simon Craig | Account Lead: Marie-Lise Campeau | Interactive Producer: Kevin Quan | Agency Producer: Liz Walker | Account Director: Amanda Gaspard

Silver
Company: BC Hydro
Campaign: Power Smart
Agency: DDB Canada / Vancouver
Credits: Creative Directors: Dean Lee, Cosmo Campbell | Copywriters: Neil Shaprio, Katie Ainsworth | Art Directors: John Larigakis, Lisa Chen-Wing, Sheldon Hui | Account Managers: Karen Martin, Amanda Waye | Producers: Sue Bell, Courtney Smith, Zara Thomas, Alisen Salusbury | Technology Lead: Justin MacLeod

Bronze
Company: Dell Canada
Campaign: Try + Fly
Agency: Diamond Marketing
Credits: Director, Marketing: Tara Lemieux | Senior Manager, Marketing: Diane Holmes | Digital and Experiential Marketing: Jodi Klein | Marcom Lead, Marketing: Deborah Whittaker | Diamond Accounts: Sean Diamond, Stephen Rankin, Kevin Durkee, Phil Rayos, Jenny DeSousa, Francisco Tejada | Diamond Creative: Mark Vandervoet, Darryl Graham, Andrew Patterson, Kyle Nielsen
Consumer Services

Gold
Company: Edward Pond
Campaign: Edward Pond’s Creative Chef
Agency: TAXI 2
Credits: Creative Director, Deisgn N.A.: Dave Watson | Designer, Typographer, Illustrator: Tyler Adam Smith | Designer: Kammy Smith | Writers: Jacob Greer, Mike Blackmore | Mac Artist: Dave Kinsella | Print Producer: Tara Greguric

Silver
Company: Global Television
Campaign: Touch Phone Skipping
Agency: In House
Credits: Vice-President, Marketing, Shaw Media: Jamie Schouela | Sr. Director, Marketing, Global Television: Jason Keown | Brand Manager, Global Television: Nadia Niccoli | Coordinators, Global Television: Denym Dupont, Kaitlin Sylvester | Media Strategy Manager, Global Television: Karen Geller | Manager, GlobalTV.com: Karen Wilkinson

Bronze
Company: Fido Solutions
Campaign: Fido Casting Call
Agency: DentsuBos
Credits: Interactive Strategic Planner: Jean-François Deschamps | Vice-President Client Services: Francois Mailloux | Group Account Director: Katherine Ruiz | Senior Director: Steven Sarfin | National Communication Director: Guy Bourgois | Advertising Chief: Miguel Cabral | Interactive Director: Laurent-Thomas Gobeil | Marketing Program: Angie Camara

Financial
Silver
Company: TD Bank
Campaign: TD Jazz – Keep the Music Going!
Agency: Diamond Marketing
Credits: Associate Manager, Digital Marketing: Joti Dhesi | Manager, Experiential Marketing: Alicia De Lauro | Senior Manager, Experiential Marketing: Richard Kwong | Manager, Global Brand and Corporate: Ashna Lall | Accounts: Josh Diamond, Lisa Rowe, Hollis Sinker, Cory Visser | Creative: Mark Vandervoet, Darryl Graham, Mark Graham

Bronze
Company: CIBC
Campaign: International Indian Film Academy (IIFA) Sponsorship
Agency: FUSE Marketing Group
Credits: Account Director: Michelle Perez | Experiential Director: Laura Fisher | Account Supervisor: Carrie Roi | VP, Creative Director: Brenda McNeilly | Creative Solutions Specialist: John Rocca | Senior Art Director: Mark Evans | Copywriter: Shawn Malone | Production Director: Lou Belsito
NFP/Fundraising/Public Service

Gold
Company: The Hospital for Sick Children
Campaign: Pain Squad
Agency: Cundari
Credits: Digital Strategy & Design: Mike Orr, Stuart Thom | Programmers: Patrick Lee, Jin Kim, Ali Asim | Chief Creative Officer: Brent Choi | Associate Creative Director, Copywriter: Cory Eisentraut | Associate Creative Director, Art Director: Mike Sipley | Production: Carol-Ann Granatstein, Cherie O’Connor | Digital Designer: Stuart Thom | Directors of Photography: Rob Dutchin, Kawal Singh | Sound Design: Ed Zych | Chief Technology Officer: Wayne Gomes

Silver
Company: TAXI
Campaign: Pothole Season
Agency: TAXI
Credits: Advertising Campaign Executive Creative Director: Dominique Trudeau | Creative Director: Jean-Francois Houle | Art Direction: Frédéric Roux | Copywriters: Martin Charron, Jean-Francois DaSylva-LaRue | Project Manager: Nada Debay | Agency Producers: Maxime Boivin, Jacques Latreille | Photography: Alain Desjean | Retouching: Visual Box | Mac Artist: Patrick Saunders | Print Producer: Hélène Joannette | Coordinator: Anne Gouin | Media: Média Experts | Video and Sound Editing: Minh Tran and Studio La Majeure | Social Media: Rock&Social | Public Relations: Morin Relations Publiques | Stunt: ALT | Mobile App and Website | Conception: TAXI | Production: QuatreCentQuatre et The Barn & Co

Bronze
Company: Canadian Stage
Campaign: Experience Red
Agency: Zulu Alpha Kilo
Credits: Creative Directors: Zak Mroueh, Joseph Bonnici, Sean Ganann | Art Director: Mooren Bofill | Copywriter: Erin Beaupre | Account Manager: Chandler Powell | Integrated Producer: David Isaac | Digital Strategy: Cory Pelletier

Retail
Silver
Company: IKEA
Campaign: Moving Day
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg | Group Creative Directors: David Federico, Morgan Kurchak | Copywriter: Morgan Kurchak | Art Designer, Designer: David Federico | Producer: Anne Peck

Bronze
Company: Canadian Tire Corporation
Campaign: Christmas Spirit Tree
Agency: Tribal DDB, Toronto
Credits: Creative Director: LP Tremblay | Associate Creative Director: Mara Binudin | Technical Director: Joe Dee | Interactive Developer: Paul Sham | Senior Consultant, DDB Public Relations: Greg Vallentin | Business Unit Director: Kaezad Nallaseth

Automotive
Gold
Company: BMW Canada
Campaign: 1M Launch
Agency: Cundari
Credits: Chief Creative Officer: Brent Choi | Associate Creative Director, Art Director: Raul Garcia | Associate Creative Director, Copywriter: Brian Murray | Copywriter, Art Director: Alex Manahan, Andrew Bernardi | Account & Project Team: Daryn Sutherland, Ranjan Gill, Cecily Lo | BMW Brand Team: Kevin Marcotte, Marc Belcourt, Jonathan Thompson

Silver
Company: Volkswagen
Campaign: Art Heist
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writer: David Barber | Art Director: Joel Pylypiw | Agency Producer: Andrea Hull | Account Supervisor: Sonia Ruckemann | Brand Manager, Volkswagen: Lynne Piette | Account Coordinator: Lance Kowlessar

Bronze
Company: Volkswagen
Campaign: Drive Until
Agency: Red Urban
Credits: Creative Director: Christina Yu | Writers: Matt Syberg-Olsen, Jon Taylor | Art Directors: Christina Yu, Damian Simev | Agency Producers: David Isaac, Anna Tricinci | Account Director: Caroline Kilgour | Account Supervisor: Sonia Ruckemann | Production Company: Untitled Films

Consumer Products – Food & Beverage
Gold
Company: Labatt Breweries of Canada
Campaign: Budweiser – Flash Fans
Agency: Anomaly
Credits: Vice-President of Marketing, Labatt Breweries of Canada: Jorn Socquet | Marketing Director, Budweiser Canada: Kyle Norrington | Marketing Manager, Budweiser Canada: Ben Seaton | Creative: Grant Mason | Creative: Jessica Ghersi | Manager, Marketing Communications, Labatt Breweries of Canada: Brian Tod

Silver
Company: Loblaw Companies Ltd.
Campaign: Recipe to Riches
Agency: In-House

Bronze
Company: Wendy’s Restaurants of Canada Inc.
Campaign: The Poutition
Agency: MacLaren McCann
Credits: Creative Directors: Mike Halminen, Sean Davison | Group Creative Directors: Dave Stubbs, Marc Melanson, Duncan Porter | Copywriter: Aaron Woolfson | Art Director: Isabelle Santiago | Account Director: Sandra Stinchcombe-Avey | Regional Marketing Director, Wendy’s Canada: Lisa Deletroz | Account Executive: Auggies Sennis | Strategic Planner: Zach Lieberman | Editor (Rooster): Ernie Mordak | Animation Director (Hatch): Richard Rosenman

Consumer Products – General
Gold
Company: BC Hydro
Campaign: Power Smart
Agency: DDB Canada / Vancouver
Credits: Creative Directors: Dean Lee, Cosmo Campbell | Copywriters: Neil Shapiro, Katie Ainsworth | Art Directors: John Larigakis, Lisa Chen-Wing, Sheldon Hui | Account Managers: Karen Martin, Amanda Waye | Producers: Sue Bell, Courtney Smith, Zara Thomas, Alisen Salusbury | Technology Lead: Justin MacLeod

Silver
Company: Unilever Canada Inc.
Campaign: Made For Men
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officers: Matt Hassell, Ian MacKellar | Associate Creative Director: Greg Shortall | Art Director: Stefan D’Aversa | Copywriters: Noah Feferman, Phil Coulter | Account Managers: Rachel Connell, Ken Kircaliogli, Nigel Fick | Executive Director, Social Media: Terri McBay

Financial
Gold
Company: Scotiabank
Campaign: You’re richer than you think
Agency: Bensimon Byrne
Credits: SVP, Canadian Marketing, Scotiabank: Duncan Hannay | VP, Marketing, Personal Banking, Scotiabank: Jeff Marshall | Director & Head, Brand Management & Creative Development, Scotiabank: Carolyn Saunders | Creative Director, Bensimon Byrne: Joseph Bonnici | Associate Creative Director, Bensimon Byrne: Hayes Steinberg | Associate Creative Director, Bensimon Byrne: Chris Harrison

Silver
Company: TD Bank
Campaign: TD Back to School
Agency: Diamond Marketing
Credits: Manager, Experiential Marketing: Alicia De Lauro | Associate Manager, Marketing Digital: Joti Dhesi | Manager, Advertising: Rebecca Stutley | Accounts: Josh Diamond, Ravi Sidhu, Corry Visser, Ian Kapasi | Creative: Darryl Graham, Mark Graham, Andrew Patterson

Bronze
Company: TD Bank
Campaign: TD Forests
Agency: Twist Image / DraftFCB / Diamond Marketing / Starcom
Credits: VP, Global Brand & Advertising, TD Bank Financial Group: Dianne Smith-Sanderson | Executive Creative Director: Virginia Magaletta | Group Account Director: Gillian Ross | Associate Creative Director: Mark Holden | Strategy Director: Paul McEnany | Technology Director: Adrien Montpellier
NFP/Fundraising/Public Service

Gold
Company: SickKids Foundation
Campaign: Do The Happy for SickKids
Agency: Oxygen Design Agency
Credits: Vice-President, Communications : David Estok | Director, Marketing: Lori Abbott | Senior Specialist, Marketing Communications: Lindsey Hodgson | Senior Specialist, Digital Communications: Laura Bradley | Creative Director, Oxygen Design Agency: Alex Wigington | Account Director, Oxygen Design Agency: Samantha Brightling | Writer: Andrew Payne

Silver
Company: Trillium Gift of Life Network
Campaign: beadonor.ca
Agency: Bensimon Byrne
Credits: Vice-President, Operations: Versha Prakash | Director of Communications, Interim: Karyn Hyjek | Communications Manager: Mary Ellen Armstrong | Senior Vice-President, Creative Director: Ian MacKellar | Associate Creative Director: Hayes Steinberg | Associate Creative Director: Chris Harrison

Bronze
Company: TAXI
Campaign: Pothole Season
Agency: TAXI
Credits: Advertising Campaign Executive Creative Director: Dominique Trudeau | Creative Director: Jean-Francois Houle | Art Direction: Frédéric Roux | Copywriters: Martin Charron, Jean-Francois DaSylva-LaRue | Project Manager: Nada Debay | Agency Producers: Maxime Boivin, Jacques Latreille | Photography: Alain Desjean | Retouching: Visual Box | Mac Artist: Patrick Saunders | Print Producer: Hélène Joannette | Coordinator: Anne Gouin | Media: Média Experts | Video and Sound Editing: Minh Tran and Studio La Majeure | Social Media: Rock&Social | Public Relations: Morin Relations Publiques | Stunt: ALT | Mobile App and Website | Conception: TAXI | Production: QuatreCentQuatre et The Barn&Co

Retail
Bronze
Company: LCBO
Campaign: Whisky Rocks
Agency: Parcel Design
Credits: Director Integrated Marketing, LCBO: Charan Bhogal | Marketing Manager, LCBO: Tricia Gadsden | Senior Account Executive, Parcel Strategist: Erin Brand | Account Director, Zenith Optimedia: Jacqueline Murdoch | Marketing Coordinator, LCBO: Matt Wade | The Agency Group, Concert/Competition Consultant: Colin Lewis
Pro Bono

Gold
Company: Rethink Breast Cancer
Campaign: Your Man Reminder
Agency: john st.
Credits: Co-Creative Director, Partner: Angus Tucker | Co-Creative Director, Partner: Stephen Jurisic | Art Director: Denver Eastman | Copywriter: Lucy Foster-Friesen | Digital Producer: Cas Binnington | Team Leader: Stephanie Hurst
Silver
Company: Edward Pond
Campaign: Edward Pond’s Creative Chef
Agency: TAXI 2
Credits: Creative Director, Design N.A.: Dave Watson | Designer, Typographer, Illustrator: Tyler Adam Smith | Designer: Kammy Singh | Writers: Jacob Greer, Mike Blackmore | Mac Artist: Dave Kinsella | Print Producer: Tara Greguric

Bronze
Company: PFLAG
Campaign: Stories to share and inspire
Agency: DraftFCB
Credits: Associate Creative Director: Lauren Miller | Art Director: Elma Karabegovic | Producer: Anna Neilson | Account Director: Cynthia Roach | Project Manager: Michelle Simpson | CCO: Robin Heisey
Student Awards

Creative
Gold
Company: Mohawk College
Campaign: WebStream
Credits: Instructor: Jef Petrossi | Students: Ruth Cachero, Yan Chaymann, Sarah Quinto, Jennifer Rienties

Silver
Company: Algonquin College
Campaign: WebStream
Credits: Instructor: Jake Volt | Students: Tom Jansen, Andrew Gilbank, Temina McCormack, Ankit Verma
Bronze
Company: Algonquin College
Campaign: WebStream
Credits: Instructor: Jake Volt | Students: Megan Goudie, Jessica Joiner, Adam Knowles

Marketing
Silver
Company: Mohawk College
Campaign: SickKids Foundation
Credits: Instructor: Janice Warren | Students: Tara Bryk, Kayla Ciccone, Kirstie Ciccone

Bronze
Company: St. Lawrence College
Campaign: SickKids Foundation
Credits: Instructor: Laura Kittner | Students: Alisha Ferguson, Chang Sun, Ashley LeTourneau, Katie McLean



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 2012 CMA Award Winners, And The Winners Are...

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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