Home » Deal Flow

Call Genie Acquires VoodooVox

Submitted by on December 28, 2011 – 11:44 am

It looks like Call Genie did some Boxing Day shopping this year as they have announced they are acquiring VoodooVox, Inc., which is a  US-based data analytics and mobile advertising network. Call Genie will use the acquisition to help them expand their product offering deeper into the mobile advertising market.  VoodooVox provides real-time demographic information on phone calls and mobile ad traffic. Working with its own proprietary information and data provided by third party aggregators, VoodooVox enables companies to gain valuable insight into their call volume and mobile game/application activity.

“VoodooVox has assembled an impressive 300M record phone directory of individuals and businesses,” said J. Scott Hamilton, President and CEO of VoodooVox. “We have paid particular attention to mobile phone numbers, and believe we have created the reference data source for rich demographic information on cell phone numbers. Through our library of APIs, this information source can be easily integrated into carrier platforms and mobile ad serving networks.”

The company expects to complete this transaction in January 2012, which will be subject to Board approval, as well as regulatory approvals (including the approval of the TSX).

The following two tabs change content below.

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

Tags: ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.