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Toronto Star Leverage Pressly To Deliver Reader Experience Via Your Tablet

Submitted by on December 8, 2011 – 10:52 am

As the adoption rate for tablet devices continues to grow in the coming years, we’ll see more and more media publications delivering their content via apps. Toronto Star recently announced that a new app for iPad, Samsung Galaxy Tab and other web-enabled tablets to roll out in the near future has been rolled out leveraging Toronto-based Pressly.

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“The Star believes in providing the best reading experience to our readers, regardless of the medium through which they choose to consume our editorial content,” said Michael Cooke, Editor of the Toronto Star.

“Our HTML5 web app supports the company’s current strategy of giving our customers access across many different channels and to reach a broader audience,” said Ali Rahnema, Vice President, Digital Media, at the Toronto Star.

Other features of  Toronto Star’s web app include:

  • Web browser access with no downloading from an app store required
  • Takes advantage of multi-touch gestures, allows swipe, two-finger swipe to reveal navigation, pinch to close articles
  • Supports reading in landscape and portrait orientation
  • Allows the user to change font size
  • One touch social sharing on Facebook, Twitter and email
  • Full-screen highly interactive advertising, including video and geo-location

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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