24/7 Real Media Gets Deeper Into Digital Video Advertising With Latest Acquisition

BY: 

Dave Forde
December 7, 2011

24/7 Real Media continues to ramp up their offering, earlier today they announced their latest acquisition of Panache, a digital video advertising fulfillment software and services company. 24/7 Real Media plans to integrate Panache into their Open AdStream ad management platform.

“Panache’s technology capabilities and extensive selection of video ad formats are unmatched in the industry,” said David J. Moore, Founder, Chairman and Chief Executive Officer of 24/7 Real Media. “The addition of these assets to 24/7 Real Media’s robust offerings, will empower us to satisfy the large and growing appetite for video in the digital advertising marketplace.”

As the research shows, we’re going to see a 25% increase in online video advertising over the next year, which makes this acquisition bring some key strategic value to 24/7 Real Media customers.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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