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#cmambdd11 Notes: Digital Day 2011 – The Canadian Digital Marketing Pulse

Submitted by on November 7, 2011 – 12:07 pm

Steve Levy, President, Ipsos Reid, presented the next session called “The Canadian Digital Marketing Pulse, despite a horrible font selection with his Powerpoint he did share some good stats that compared various technology tools and their use by advertisers and marketers.

  • Email marketing remains the most mature part of digital marketing
  • For the first time we have started to see a downward shift in use of email marketing
    • possible due to age of marketers
    • increased use of social media

Search Engine Marketing

  • search has become a must have
  • we all know agency use has been low
    • this could be due to agencies have the expertise
    • search is often brought in-house

Social Media

  • 44% of marketers use
  • 39% of agencies use

Twitter was launched March 2006 and here is the Canadian usage according Ipsos-Reid:

  • 2006 – 1 % used Twitter
  • 2009 – 5% used Twitter
  • 2010 October – 8% used Twitter
  • 2011 October – 11% used Twitter

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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