Call For Speakers – Real-Time, Real Results Seminar

BY: 

Dave Forde
October 19, 2011

We are putting out a call for speaker proposals for Profectio’s “Real Time, Real Results” conference to take place on November 23rd in Toronto. The event will focus on the new game changer in the advertising world, Real-time bidding (RTB), and its impact on the way online advertising is purchased and consumed. Profectio’s “Real Time, Real Results” conference will serve as a platform for attendees to understand the affect of RTB on organizations both today and tomorrow as our speakers present a mix of case studies, trends, market research and insight. 

Who should attend Real Time, Real Results?: Vice Presidents, Directors and Managers of Marketing, Advertising & Communications – Directors and Managers of Product Development – Brand and Product Managers – Presidents and CEOs – Directors and Managers of Business Development – VPs, Directors and Managers of Account Services – Creative Directors – VPs, Directors and Managers of Media Buying & Planning – Strategic Planners – Consumer Insight & Research Managers – Interactive Marketing Directors & Managers, Content Creators, Content Producers. 

Format: Breakfast and networking; seminar followed by speaker Q and A period, followed by more networking

Possible Discussion Points:

  • RTB’s impact on the Canadian advertising industry
  • How advertising budgets are shifting from ad networks to ad exchanges and other automated channels.
  • How advertisers are taking more control of their display advertising campaigns.
  • The entry of brand & guaranteed dollars into RTB
  • Building the sales organization of the future
  • Audience sales and analysis strategies
  • Monetizing first party data alongside media
  • The evolving role of DSPs and Trading Desks
  • The shift in media buying, what will the future hold
  • What’s happening with mobile and video advertising
  • Impact on ad networks, DSP’s and publishers
  • Impact on client-relationships
  • Role of a media planner and buyer

 Submission Deadline: Monday, October 31st, 2011.

Click here to download the Call for Speakers document.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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