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More Appointments & Promotions To Executive Team At Critical Mass

Submitted by on September 26, 2011 – 11:23 am

Critical Mass continues to expand their management team in their various offices through Canada and and United States. They recently added a new VP of Creative in Chicago, a new COO and EVP of Technology, and managed to steal away a creative pair from the competition.  All signs that they might be planning on some big more in the coming weeks.

Most recently they have made a few new appointments including:

George Panopoulos has been promoted to SVP, General Manager of the Critical Mass Calgary headquarters. Prior to this role, he led the Budweiser, Autotrader and Las Vegas Convention and Visitors Authority accounts as Vice President, Client Partner, in addition to overseeing the Dell global business in Austin, Texas.
Mark Ashbaugh has been named Vice President, Client Partner, from his previous role as Senior Account Director for Critical Mass. With the agency for nine years, Ashbaugh is responsible for growing numerous marquis accounts including Best Buy, Adidas and Budweiser.

Joe Scartz will serve as SVP General Manager for the agency’s largest US office in Chicago. Since 2006, Scartz has led digital programs for Hyatt Hotels, Citi, QVC, Supervalu and TE Connectivity, in addition to spearheading the growth of the Moen business, including a fully integrated enterprise site redesign, online marketing programs, webisode series and mobile initiatives.
Joining the agency is Erika Norman as Vice President, Client Partner on the Citi business, from her previous role as Vice President/Director at Digitas in New York. There she managed multiple American Express co-brand relationships with a focus on relationship-building, program implementation and revenue generation. Prior to Digitas, Norman worked as an Account Director at Moxie Interactive leading site, social, mobile, digital out-of-home and branded entertainment initiatives for The Coca-Cola Company.

Amanda Levy has been named SVP, Group Director, managing the Critical Mass Nashville office and the agency’s Nissan North America relationship. Prior to this role, she was the Director of Integration on the Dell account. Levy has also served as the West Coast Director for OMD Digital after spending five years client-side at Dell Computer, where she managed Dell Consumer’s online demand generation vehicles, was responsible for the site strategy and performance, and led global browse and application layer projects cross-functionally.
Finally Paulette Adams has been promoted to Vice President, Client Partner on the Infiniti US account, following roles as Group Director, Engagement Management at Organic working on the Chrysler and Bank of America accounts, as well as SVP, Management Supervisor at Campbell-Ewald Advertising.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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