Home » Gadgets & Gear

Bell Media Launches CTV Social App For iPad, Signs Lexus Canada As Sponsor

Submitted by on September 22, 2011 – 10:33 am

Bell Media recently launched their new CTV App for iPad, which lets users enter a unique, curated chat environment that includes tweets from cast members, Facebook comments and other insider and public commentary from across the social web, acting as a companion during primetime television shows.
Today they have announced that Lexus Canada has signed on as the presenting sponsor of the app, a first of its kind in Canada. Lexus will take the opportunity to promote their Lexus CT 200H, a hybrid luxury sportback. As part of the partnership, Lexus is included in all digital promotions for the app and will be integrated into the pre-roll for on-demand streaming of CTV’s most popular prime time shows.

“We couldn’t be happier about Lexus being the sponsor of the CTV social app for iPad,” said Nancy McConnell, Director of Digital Sales, Bell Media Digital. “This is truly an innovative project for us, and we’re thrilled Lexus is coming on board.”

“Lexus is pleased to be a part of the launch of the CTV social app for iPad,” said Larry Hutchinson, Director of Lexus in Canada. “This is the perfect new platform to profile the performance and innovation of the Lexus CT 200h, the world’s first luxury sportback hybrid, and the CT’s new F-sport edition, with advanced technology and intuitive design.”

Also, the app allows users to on-demand stream select CTV and CTV Two new programs and returning hits in primetime, late-night and daytime. For information and programming details, visit CTV.ca/app.

The following two tabs change content below.

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

Tags: , , , , , , ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.