Astral: If Netflix Wants To Play With The Big Boys, Needs To Play By Same Rules

BY: 

Dave Forde
September 13, 2011

Astral Media’s CEO Ian Greenberg gave a speech on Monday and stated foreign Internet competitors such as Netflix should be subject to the same rules as Canadian broadcast providers. Pressure continues to be applied to the CRTC to ensure a level playing field for all players regardless of whether they be over the airwaves, cable, or via the Internet.
Netflix currently has over one million subscribers in Canada, and continues to increase, even depict dirty moves by other on-demand providers.
Astral currently does have a number of long-term deals in place with various US movie studios which does give it a competitive edge as they can provide some level of exclusive content. They also have exclusive deals in place with cable networks such as HBO and Showtime. However the growing user based of the online line only Netflix continues to put fear in the eyes Astral and other traditional video providers.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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