lululemon Launches Online Store For ivivva athletica Brand

BY: 

Dave Forde
August 15, 2011

Get your shop on! Canadian retailer lululemon has just launched ivivva athletica’s online store which offers offers dance and athletic apparel for active girls.

“ivivva is all about dance, movement and fun, and we are excited to bring this to life for Canadian girls nationwide with our new online store,” said Christine Day, lululemon CEO. “The vibrant colours and technical features of the product assortment, as well as the cool features on the new site will keep girls dancing, jumping, flying and moving.”

The retailer is hoping the new online store will emulate a visit to a ivivva store, with features such as their “help us design” section where guests can email their feedback directly to ivivva designers, and a blog that will feature inspirational content for dancers and athletes.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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