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lululemon Launches Online Store For ivivva athletica Brand

Submitted by on August 15, 2011 – 9:31 am

Get your shop on! Canadian retailer lululemon has just launched ivivva athletica’s online store which offers offers dance and athletic apparel for active girls.

“ivivva is all about dance, movement and fun, and we are excited to bring this to life for Canadian girls nationwide with our new online store,” said Christine Day, lululemon CEO. “The vibrant colours and technical features of the product assortment, as well as the cool features on the new site will keep girls dancing, jumping, flying and moving.”

The retailer is hoping the new online store will emulate a visit to a ivivva store, with features such as their “help us design” section where guests can email their feedback directly to ivivva designers, and a blog that will feature inspirational content for dancers and athletes.

 

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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