IKEA Appoints McCann New York As Global Agency of Record

BY: 

Dave Forde
August 3, 2011

In the digital age of social media, tablets and apps that can do almost anything we need to provide us access to more information, a paper-based catalogue is becoming a thing of the past.  Retailer IKEA announced today that McCann New York has been appointed as their global agency of record for the iconic IKEA Catalogue.  McCann New York will work closely with ICOM, IKEA’s in-house communications team based at IKEA headquarters in Älmhult, Sweden.

The assignment will focus on the re-invention of the IKEA catalogue, enhancing it with technology and storytelling. McCann New York will work with ICOM to evolve and enhance the catalogue, enabling it to continue to be a critical and integrated platform of the IKEA eco-system. The assignment will include reimagining the store environment to include new technologies and experiences. McCann New York will also work closely with ICOM to develop a global integrated campaign to support the launch.

The appointment of McCann New York does not affect any other of IKEA’s regional appointments of agencies.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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