L’Oréal Canada Strengthens Social Media Presence With Syncapse

BY: 

Dave Forde
July 20, 2011

As L’Oréal Canada expands its social media presence they have turned to the Syncapse Platform as a solution that will allow the cosmetics company during the launch of a national Facebook marketing program across five brands in the L’Oréal Canada portfolio: Garnier, L’Oréal Paris, Shu Uemura, Essie and Maybelline New York.

“Partnering with Syncapse will improve our ability to communicate with consumers on the world’s most popular social network,” L’Oréal Canada VP, Chief Marketing & Corporate Communications Officer Marie Josee Lamothe said. “The ability to manage communications and measure engagement across multiple brands, communities and stakeholders will ensure L’Oréal Canada’s investment in social media marketing are optimized and have a positive impact on our overall business objectives.”

After this first phase is completed, L’Oreal plans to roll out the platform for the other brands in its 25-brand portfolio. L’Oréal Canada will use the Syncapse Platform’s measurement capabilities to understand key measures of marketing performance, such as earned media value, fan engagement, community health, and brand favorability across its owned social media presence — insights that are exclusive to the Syncapse Platform.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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