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RedFlagDeals & ING Direct Partner On On Daily Deal Promo

Submitted by on July 19, 2011 – 10:28 am

There has been a lot of noise in the daily deal space, just about ever major publisher has launched their own service or acquiring a provider in that space. You may recall last year Yellow Pages Group (YPG) acquired RedFlagDeals.com from Clear Sky Media, its parent company.   Today, RedFlagDeals announced a new limited time partnership with ING Direct. DealoftheDay.ca went live today, and between July 18 and July 25, Canadians are being offered $185 for opening new online, no-fee chequing accounts, once they “purchase” the free Deal of the Day offer and then set-up a payroll direct deposit before August 31, 2011.

“Social buying and direct banking share a lot of the same founding principles – innovation, giving the upper hand to consumers, and using social channels to give customers more information to make better decisions about their money,” said Peter Aceto, President & CEO of ING DIRECT. “These deals give broader access to products and services for consumers, and for businesses, they offer more opportunity to connect with new customers – one of ING DIRECT’s key focuses.”

Interesting little campaign on both parties part, unfortunately not that effective if someone does not want an ING Direct account, but also in a flooded market where consumers have so much choice it forces them to choose.

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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