On the Move


Critical Mass Adds To Planning & Creative Team

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Dave Forde
July 19, 2011
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Critical Mass announced today that both Jared Folkmann and Christiaan Welzel will leave their posts at Montreal-based creative shop, Sid Lee and make the move to work out of Critical’s head office in Calgary. Folkmann will join Critical Mass as Planning Director, while Welzel will serve as Associate Creative Director. The team will be charged with driving the digital strategy and creative for the Clorox account.

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Dave Forde
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Dave Forde

Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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