Geoffrey Roche Steps Down, Monica Ruffo Named CEO Lowe Roche

BY: 

Dave Forde
July 11, 2011

Ever since he launched Lowe Roche in 1991,  Geoffrey Roche has certainly done his part to shake up the advertising world and if you have ever met you, then you will know he is defiantly not afraid to speak his mind about anything.  Over the years the agency has won a number of awards on both sides of the border.  Recently the agency acquired Montreal-based Amuse, a boutique creative agency.  Yesterday, Lowe and Partners announced that Geoffrey will be stepping down and Amuse’s Founder Monica Ruffo will be taking over as CEO on September 1.

The Lowe and Partners North American network of offices is overseen by Linda Sawyer, CEO, North America, Deutsch Inc. and offices include: Deutsch New York, Deutsch Los Angeles, ICC Lowe, Lowe Roche Toronto, and now Amuse.

Geoffrey won’t be leaving the advertising industry all together, instead he will turn his focus towards Poolhouse, a media company this his son Alexandre founded.

Amuse, founded in 2008, works with prestige clients including Warner Bros films Canada, Couche-Tard, Speedware, ARTV, Ice Hotel, and the One Drop Foundation.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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