2011 Much Music Video Awards Help Much Reach New Records
MMVA on television:
More than one million viewers (1.009 million) watched from 9-11 p.m. Sunday night, making it the most-watched non-news program on all of Canadian television last night, up 10.4% compared to last year’s record-breaker in total viewers (914,000), and jumping an incredible 67% in the key A18-34 demo. Viewership also increased by 11% in P12 – 34. When the 8 p.m. PT west coast broadcast is included, the overall audience jumps to 1.2 million viewers. Nearly three million unique viewers (2.8 million) watched some or all of the broadcast.
On its website, muchmusic.com, more than 375,000 unique visitors checked out the site on June 19, making yesterday the biggest single-day audience ever on the site, a 125% increase over the 2010 MMVAs.
On Facebook, there were more than 20,000 new Likes to MuchMusic’s Facebook page during the two hour broadcast, pushing MuchMusic’s total number of Likes to more than 845,000. On Twitter, 42,424 MMVAs-related tweets resulted in four of the Top 10 trending topics worldwide on Sunday between 8 and 11 p.m. ET.
More than 10,000 fans descended on MuchMusic HQ to celebrate with a number of celebrities including Lady Gaga, Justin Bieber, Bruno Mars, Colin Farrell, The Black Keys, Snoop Dogg, Avril Lavigne, as well as co-host Selena Gomez and scores of other artists and celebs performing, presenting, and accepting awards.
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