Google Acquires Social Media Analytics Startup PostRank
Founded in 2007 as AideRSS, PostRank announced that it has been acquired by Google for an undisclosed sum. This is one of those acquisition that I had predicted two years ago and its great to see Founder Ilya Grigorik get a nice win like this, also shows that it was a smart move to bring in serial-CEO Carol Leaman to head up the company back in 2008. The startup offers a SaaS-based model of social analytics and looks at social engagement such as comments and tweets which many predict makes this a very strategic acquisition for Google and possible part of their “+1” service offering, and might help Google with their strong plans to become a player in the social web. Details of the deal have been quiet, but we do know that the PostRank team will make the move from Waterloo, Canada down to Google’s Mountain View, California.
According to the PostRank website:
We know that making sense of social engagement data is crucial for online businesses, which is why we’ve worked hard to monitor where and when content generates meaningful interactions across the web. Indeed, conversations online are an important signal for advertisers, publishers, developers and consumers — but today’s tools only skim the surface of what we think is possible.
We’re proud of what we’ve accomplished, and we now look forward to working with Google’s team to build more useful tools for measuring engagement online, and we’ll be sure to share details on our progress in the coming months. In the meantime, if you’re interested to learn more about PostRank’s products and services, we encourage you to click here and fill out the form.
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