ADAPT MEDIA Gives New Life To OBN Affiliate Network

BY: 

Dave Forde
March 22, 2011

ADAPT MEDIA’s is making a big leap forward as they recently partnered with Peter Irwin, Former President/CEO of The Outdoor Broadcast Network (OBN) to bring new life to the former OBN affiliate network across Canada.

The partnership has created the ADAPT DIGITAL BILLBOARD NETWORK that ADAPT Media will become the exclusive advertising rep across many highly sought after high traffic locations once offered by OBN such as 696 Yonge just South of Bloor; Canada Place, Vancouver; Rexall Arena, Edmonton; McMahon Stadium, Calgary, as well as a selection of many new boards.

One of the premium locations signed with Maple Leaf Sports and Entertainment (MLSE) is the Ricoh Coliseum on the Gardiner Hwy; Adapt will exclusively sell the full motion digital property as part of its National Network as well tri-boards and static ads on the East and West sides of the building.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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