Shaw Direct Launches Online Video Demand Service

BY: 

Dave Forde
March 17, 2011

Communications company Shaw announced this week it is adding a Video On Demand (VOD) service to its suite of offerings. Shaw Direct as it will be known as will be available to all Shaw customers, and can be access through any device.

“The entertainment landscape is changing and more than ever consumers want to access content on the go,” said Peter Bissonnette, President, Shaw Communications Inc. “Shaw Direct’s new Online VOD library is only the beginning of our continual commitment to deliver full-access on demand content to our customers, so they can experience exceptional entertainment anywhere in Canada.”

According to Shaw, this is the first phase of their VOD platform and is expected to launch with a number of popular movie and tv programs such as Switch, Despicable Me, Buried.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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