2007 Online Holiday Shopping Season hits a new high, $29 Billion in Sales

By Dave Forde on January 9th, 2008

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Nintendo Wii and Sony PlayStation and video games such as Halo 3 helped push the Online Holiday sales to an all time high of $29 Billion US in sales from November 1 to December 31, 2007. This particular category saw an increase of 129% over the same time period in 2006 followed by Furniture, appliances & equipment (up 67 percent), event tickets (up 24 percent) and consumer electronics (up 23 percent) also experienced above average growth. However, sales of jewelry & watches declined marginally versus year ago as rising costs in precious metals like gold and platinum may have dampened consumer demand.

The week of December 16 saw the heaviest spending during the time frame measured by comScore with a total of $4.7 billion in online sales, just slightly above the previous week’s high of $4.6 billion.