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Toronto Star asks Torontians "why ask why?"

Submitted by on September 20, 2006 – 8:57 pm 29 Comments

Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema
and in magazines as well as in the Toronto Star. They will also leverage online properties such as MSN, Yahoo, The Weather Network, torontolife.com and other sites, including thestar.com. The advertising campaign was created by Lowe Roche and Draft. Draft is the Toronto Star’s marketing agency of record.
Toronto Star

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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