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Sixty per cent of advertising and marketing executives surveyed anticipate increased hiring

Submitted by on August 23, 2006 – 1:41 pm

the creative group
TORONTO, Aug. 23 /CNW/ – According to The Creative Group’s annual hiring
survey, a majority of employers within the creative field plan to hire in the
coming year. Sixty per cent of advertising and marketing executives polled
said their firms plan to increase staffing levels in the next 12 months.

Nearly half (49 per cent) of respondents said their company’s efforts to
attract new talent have increased in the past year. Placing want ads,
networking and enlisting the help of staffing firms were the most commonly
cited recruiting tactics.
The survey was developed by The Creative Group, a specialized staffing
service providing marketing, advertising, creative and web professionals on a
project basis. It was conducted by an independent research firm and includes
250 responses — 125 advertising executives with advertising agencies and 125
senior marketing executives.
Advertising and marketing executives were asked, “Do you expect your firm
to increase or decrease advertising/marketing staffing levels in the next 12
months?” Their responses:<<< 2006 2005 2004 ---- ---- ---- Increase...................................... 60% 68% 57% Decrease...................................... 4% 5% 6% No change..................................... 33% 26% 36% Don't know.................................... 3% 1% 1% ---- ---- ---- 100% 100% 100% >>

Advertising and marketing executives also were asked, “Have your firm’s
recruiting efforts increased or decreased compared to one year ago?” Their
responses:

<< Increased significantly....................... 18% Increased somewhat............................ 31% Stayed the same............................... 33% Decreased somewhat............................ 10% Decreased significantly....................... 5% Don't know.................................... 3% ---- 100% >>

Those whose firms have increased their recruiting efforts were asked,
“Which of the following recruiting tactics are you using more frequently than
you did a year ago?” The top responses were placing want ads online
(48 per cent); networking (42 per cent) and enlisting the help of staffing or
recruiting firms (36 per cent). (Multiple responses were permitted.)
“The job market for creative professionals remains strong, particularly
for those with a deep understanding of Internet-based marketing, which is
where many advertising and promotional dollars are being directed,” said Dave
Willmer, executive director of The Creative Group.
Willmer added that companies recruiting for hard-to-fill positions should
leave no stone unturned. “The most effective hiring managers use every
resource available when searching for talent – from creating detailed job
descriptions to seeking out referrals to working with staffing firms. After
all, a business is only as good as its people, so it pays – literally – to
find the best.”

The Creative Group has offices in major markets across the United States
and in Canada and offers online job search services at www.creativegroup.com.

For further information: TO SPEAK WITH A LOCAL EXPERT, CONTACT: THE
CREATIVE GROUP, Contact: Jason Chapman, (416) 365-2010 extension 245,
jason.chapman@rhi.com

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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.