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If you guessed Google you were absolutely right, no doubt hitting a share price of $500 and its purchase of YouTube have had an impact on the Internet giant retain the title of “global brand” according to brandchannel.com’s annual survey. 3,625 branding professionals and students weighed in with their votes and placed the search giant at the top spot.

Which brands had the most impact on our lives in 2006?

1. Google
2. Apple
3. YouTube
4. Wikipedia
5. Starbucks

Which brands had the most impact on our lives in 2006? (in North America)

1. Apple
2. YouTube
3. Google
4. Starbucks

What is the driving force behind an international brand?

If we take a look at the offering of the top 4 companies we’ll see that they are have something to do with user generated content. Consumers are still embracing the power of social media and rushing to online destinations to share photos or videos or even become “citizen journalists.” Other interesting facts about the top 5 include:

• “to google” was added as a verb in two major English-language dictionaries

• iTunes Music Store sold 1 billionth songs

• YouTube named as Time’s “Invention of the Year”

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